MARKETING AND THE DIGITAL FUTURE MAR039-6: Digital Strategy
Get Free Assignment Quote Instantly
This report analyses the digital marketing potential of the Gloriously Messy Me podcast. It examines the UK podcast market, audience segmentation, targeting and positioning, then establishes PESO-based objectives and KPIs. For students seeking assignment help, Assignment In Need provides relevant academic support while the report uses the RACE framework to propose SEO, influencer, email, social media and community strategies within a three-month digital marketing plan.
Executive Summary
Digital marketing growth in the media landscape requires adapting to the changes in marketing and communication strategies led by the digitisation of the overall marketing paradigm. This report considers the aim of increasing the online presence of the live project podcast 'Gloriously Messy Me' hosted by self-improvement personality Charlotte Hopkins. The report establishes the target consumer segment within the segmented demographic of middle-aged women viewers whose lifestyle, behaviours and personalities resonate with the personal development content hosted in the podcast material. The consumer persona visualisation reflects these archetypal qualities, leading to the development of the digital marketing objectives, strategy and plan. The objectives target SMART goals devised under the PESO dimensions of digital media marketing channels, following which the RACE model for strategic funnelling of visitors into regular subscribers of the podcast is created. This incorporates sequential stages in the RACE model such as increasing outreach through Search Engine Optimisation, using email newsletters and developing community engagement. Lastly, the digital marketing plan supports the outlined strategy through recommended actions to be implemented, balanced with challenges that can be faced by the podcast creator in terms of marketing assignment help and digital marketing effectiveness.
1.0 Introduction
Digital marketing report focuses on monitoring and evaluating digital marketing efforts, which enriches the real-time performance of any project impressing to become a productive venture. This individual report will focus on the live project ‘Gloriously Messy Me’ run by the host Charlotte Hopkins. It will delve into the podcast market by understanding the growth factors within such an industry, especially with work-from-home culture still existing within certain societies across the world. Thereby, mothers in distress and daughters experiencing the rigours of encountering more people as they approach adolescence could get inspired through ideas, intrigues, and values bringing business ventures to fruition. Then, a market segmentation will be conducted to recognise the ideal customer group, which help frame a digital marketing strategy based on objectives. This gives rise to a digital marketing plan that further improves the podcast's prospects in the industry. The overall analysis will consider the points of view inserted by different scholarly individuals, drawing ideologies from their respective fields of digital marketing studies.
2.0 Market Overview
The podcast market has been steadily growing within the UK and the world. For instance, it is estimated that around 21.2 million consumers across the globe have been listening to podcasts since 2022. Most of these consumers have related their interests to their reflections with a personal self, that might learn more beyond their practical and theoretical knowledge. At least 41% affirmed the above statement. Even the ad spending associated with per-internet user-based listening has contributed to 5.51 GBP. This figure is however supposed to grow up till 2027. Moreover, the promises of other podcasts before development beyond 2022 have estimated an estimated expenditure towards advertising up to 80 million (Charlotte Götting, 2023). The leading producer of podcasts is Spotify among others, who is also giving close reign to smaller podcast programs on its platform. 57% of the consumers who are into podcasts prefer audio broadcasting due to its appeal and entertainment purpose (Charlotte Götting, 2023). This allows different podcasts to insert the same ideologies to enrich their content.
The young demographics are more attracted to audio podcasts because of their intent to learn and self-develop themselves as a result. This includes 18-24-year-olds who represent 75% of the population who are into podcast broadcasting. The other 25-34-year-olds prefer podcasts because they want to invest their professional and personal time towards continuous learning. The latter adults among the populace and a progressive age group serve to become hosts of the podcasts, whereas other members support the equipment and other operational resources that make it a success (Podknowspodcasting.co.uk, 2023). At times the execution of the program and the weekly reception might alter with listeners going down below 88% or above it (Podknowspodcasting.co.uk, 2023). However, there is an increased occurrence where people are improving their tastes to witness a spurt of topics that address interests. This is thus becoming a new phenomenon of organisational pursuit.
3.0 Market Segmentation
Segmentation tries to exercise a marketing communications plan allowing marketers to prioritise propositions, and deliver personalised or relevant messages engaging with populations.
Demographic segmentation: It has been seen that 21% of the adult women populace within the UK metropolitan cities prefer podcasts representing lifestyle genres. That means any self-improvement programs, inspirational programs, business enhancing practices, and others that allow them to even take out time from their married lifestyles. Even single women representing any age of 34-47 will tune into each genre almost 10% of the time, rather than sticking to a single genre (Götting, 2023). Moreover, these women have also been seen to improvise their life goals, after processing the claims made during the podcasts to undertake gradual changes over the period. Therefore, it will be ideal for a podcast like ‘Gloriously Messy Me’ that centres majorly around women, to target such a demographic with its program scheduling.
Psychographic segmentation: As soon as women reach their middle ages, it is seen that they experience a change in their career goals and experience lifestyle changes. That makes the women in the UK feel it might be fashionable to talk about failures in their lives, whereas they are intent on keeping an open mind about career options (Heo and Cho, 2009). This makes them eager and curious towards expecting podcasts that include advice, 15-minute tips, trendspotting, and others. That keeps the listener's minds plied towards what they want to achieve in life, rather than expecting estrangement from their life and behaviour-related goals. More adult women are looking forward to flexible and hybrid working that might enable them to balance both households and their work lives (Berwick, 2023). It also does not mean that this makes the women less risk aversive, but they intend to clarify their requirements from life before risks might present themselves. The project of ‘Gloriously Messy Me’ will intend to draw listeners among these masses.
Behavioural segmentation: In the latest research conducted by Vodafone in partnership with Spotify within the UK, it is revealed that comedy is a favoured genre of the majority of British women and men in the current timeline. However, countries like Scotland insert thrill within their entertainment podcasts to further inspire women. That allows 40% of adult women to carry a touch of reality that is ever-existent within their society (Vodafone UK News Centre, 2022). Whereas, 38% of the working adult women groups prefer to catch such podcasts 31% of the time when they feel ambitious, lost, emotional turmoil, and other forms of fate (Vodafone UK News Centre, 2022).
Targeting: The main consideration of the 'Gloriously Messy Me' podcast will be to target women within an adult age, especially between the years of 34-47 irrespective of their working nature, and marital status. It is these women that the podcast, through host Charlotte Hopkins, that the podcast has a vested interest to inspire. Either by impacting their lifestyles in a way that promotes a positive living, or a better way of handling objectives (Vodafone UK News Centre, 2022). Moreover, professionals pursue inspiring ideas that might give rise to a new business or service context. These might allow the podcast episodes to create content touching the above points with similar expectations.
Positioning: In the case of ‘Gloriously Messy Me’, a positioning map can be undertaken to understand the variable positions similar to the above podcast. That way it becomes easier to know how the podcast wishes to represent the market.
Figure 1: Positioning Map of Gloriously Messy Me
(Source: Self-created)
3.1 Consumer persona
Figure 2: “Consumer persona”
(Source: Self-created)
4.0 Digital Marketing Objectives
4.1 PESO model analysis for establishing objectives
The PESO model is an abbreviation for Paid, Earned, Shared and Owned media, and describes the influence of each silo or media type on the brand performance on digital media platforms. Using the dimensions of the PESO model will establish relevance for creating appropriate and contextually applicable Key Performance Indicators (KPIs) towards increasing the digital marketing presence of the 'Gloriously Messy Me' live project, along with SMART objectives. This can be illustrated in the table below.
| PESO Factors | SMART Objectives | Key Performance Indicators |
|---|---|---|
| Paid | To expand the Instagram follower count of ‘Gloriously Messy Me’ to 500 from its present rate of 68 followers. | The follower growth rate KPI will serve to achieve the stated SMART objective. A 3-month time frame allows for tracking month-on-month trends for increasing follower growth, measurable by dividing the number of new followers earned at the end of 3 months by the number of followers at the beginning i.e. 68 followers. Social media users in the UK spend approximately 2 hours per day on social media platforms (Petrosyan, 2023), indicating the active marketing potential in gaining new followers for ‘Gloriously Messy Me’ on its social media platform page. |
| Earned | To achieve a 5% engagement rate of the ‘Gloriously Messy Me’ podcast through mentions, shares and reposts. | The engagement rate KPI is recommended for increasing earned media coverage, as it calculates the actual engagement on Instagram gained through shared association earned through mentions, shares and reposts. An engagement rate growth of 5% across 3 months aligns with industry standards for Instagram. Individuals in the target demographic group account for 19.1% of active Instagram users in the UK (Dixon, 2023), making the 5% engagement rate growth a feasible target across 3 months. |
| Shared | To gain a 4.8% growth in user-generated content (UGC) on Instagram across text, reviews and images. | The hashtag frequency KPI is recommended for fulfilling this objective, as it analyses hashtag metrics to determine how many users participated in user-generated content. Using a hashtag tracker tool like Hootsuite enables industry-leading analytics for targeting 3 months with a UGC growth objective of 4.8% (Nanda and Kumar, 2021). In the UK, the peak engagement hours daily occur between 10 PM to 2 AM (Rumberger, 2023), and hashtag frequency tracking must account for this to generate outreach based on end-of-day content posts online. |
| Owned | To gain 300 new followers based on referrals from the website domain and social media platforms. | It is recommended to use Google Analytics for its statistics tools that allow for Search Engine Optimisation (SEO) for marketing purposes (Ziakis et al., 2019). Referral traffic is calculated as a KPI for this objective, by dividing traffic from other sites with total traffic in the 3 months, multiplied by 100 (Saura et al., 2017). A monthly reporting frequency establishes month-on-month tracking of referral trends for the podcast. Google Analytics also allows for tracking web-based referrals on social media platforms, with parameters for defining the extent of feedback in the Google Analytics platform (Ziakis et al., 2019). This allows SEO actions across owned media channels to be seamlessly integrated without over-extending the scope or effort in outreach. |
5.0 Digital Marketing Strategy
5.1 RACE marketing model
The RACE digital marketing plan intends to increase the online presence of the ‘Gloriously Messy Me’ podcast, and the RACE paradigm can be applied accordingly through each of the individual stages of the model as follows (Chaffey, 2022).
Reach: The first stage of the marketing strategy considers key measures of publishing content and promoting it, with the intent of gaining new unique visitors, additional value per visit and attaining a higher follower growth. Using Google Analytics, SEO must target keywords that increase website visits by target consumer group members (Erdmann et al., 2022). The ‘Gloriously Messy Me’ podcast aims to provide self-improvement directional growth for viewers, and self-development keywords such as ‘goals’, ‘mindfulness’, ‘inspirational’, ‘podcasts for women’ and ‘growth’ must be used to improve search engine rankings for the website domain and associated social media platforms. Such targeted keywords have a 45% higher click-through rate, signifying their relevance for increasing online reach (Dean, 2022). Across paid media strategies like using the services of micro-influencers, similar filtering of target consumer group members can be leveraged through niche micro-influencers that offer higher engagement rates (Chopra et al., 2020). Micro-influencers from the niche segments adjacent to self-improvement, such as fitness, lifestyle and podcast hosts as well for collaboration as guest participants on subsequent episodes of the ‘Gloriously Messy Me’ podcast. Micro-influencers generate up to 60% more digital engagement compared to larger, macro-influencers, making it more capable of increasing digital outreach for the podcast (Rodrigue, 2023).
Act: Interactions with visiting target consumer group members can be boosted by using email newsletters to invite viewers to the podcast. Email newsletters direct a 3% click-through rate for engagement and growth, with variations across 2 to 5% depending on industry variables. Using customisation and personalisation in the email newsletters will align the value proposition for enticing the conversion of marketing leads into direct engagement with the podcast’s episodic content. Newsletter marketing for podcasts is complemented by word-of-mouth promotion, where user-generated content increases new visitor traffic by over 32% (Todorov, 2021). Among the new visitors, over 52% are expected to finish listening to the podcast content across its entirety. This indicates a higher scope for driving user-generated content to promote organic traffic engagement through referrals and hashtags targeting peak Instagram engagement hours in the UK (Rumberger, 2023).This generates Involvement and Interaction with the site visitors, in alignment with Forrester’s 5 Is of online marketing (Hanlon, 2016). The conversion funnel of analytics for higher engagement will rely on newsletter subscriptions, where the average email open rate is 16.97% (Chaffey, 2023). As it encourages visitors to divulge their digital contact information and names, the podcast's brand sentiment can develop positively over the long term through continuous engagement. This results in increasing Intimacy, Influence and developing focus on the Individual by the remainder of Forrester's 5 Is of online marketing (Hanlon, 2016).
Convert: Many ideal female-based podcasts have reduced the 14.9% depravity in the gender pay gap created among women earners. This is mainly through empowerment that is driven by motivating comments, opinions, and dialogues that allow most women workers to incorporate their ideas (Hazlett, 2011). For instance, certain shows like The Scummy Mummies, The Guilty Feminist, and even Black Gals Livin’ have reduced the self-damaging behaviour which most women have during their middle ages. The attitudes have also been richly rewarding, especially with women exploring more rather than staying put with their current situations. The brand recall rate has also increased in the last few years and is projected around 71.4% (Podnews.net, 2022). This is also increasing the number of podcast listeners by 1000 mainly from the countries of the UK and the US. A similar spurt is expected with more female podcasts coming in the next few years. Therefore, 'Gloriously Messy Me’ can expect themselves to be among the above figures. A common statistic that is likely to appeal to the podcast, is that such programs have gone a long way towards influencing women (Rusman, 2023). A key statistic favouring the women group is 60 personalities who have been inspired courtesy of the podcasts they heard before executing their business ideals (Rusman, 2023).
Engage The podcast 'Gloriously Messy Me' will want to integrate middle-aged women followers more and more with its content. Thereby creating a loyal base who can regularly tune into the podcasts to check out weekly updates. Moreover, these women can participate in suggesting the contents they want to hear, rather than what is pre-ordained by the program. For instance, the podcast program is intended to reduce the gender split that is currently seen as 36%, and improve the opportunities for women entrepreneurs or promising people representing the gender with better skills (Podnews.net, 2022). However, it is expected that advertisement costs might grow by $23.36 per ad in the next few months (Podnews.net, 2022). This might subject 'Gloriously Messy Me' to increase their expenditure on an ongoing basis. Approximately 1000 podcast listeners discover new content for women every week as per existing trends (Podnews.net, 2022). This gives ample room for a podcast to gain momentum through popularity and provide a scope for innovation towards women listeners. Another ulterior way to influence the women majority listeners is to bring along an inspiring figure. It could be a low-key entrepreneur like Deborah Maeden or even Justine Roberts, who can appear on the program and share their views regarding inspiring middle-aged women (Charalambous, 2018). Such prospects are likely to encourage women listeners towards being eager to tune into the weekly episodes, rather than being subdued by the lack of gripping content. Hence, this form of engagement could also be practised by the 'Gloriously Messy Me' host and developers of the program.
6.0 Digital Marketing Plan
| Suggested Strategy | Preferred Media | Actions to be implemented | Challenges related to digital marketing practices | Review | Timeline |
|---|---|---|---|---|---|
| The first digital marketing strategy centres on increasing search engine optimisation to generate higher visitor count from the outcome of improved search engine rankings of the ‘Gloriously Messy Me’ podcast. In addition, it targets further social media outreach and follower growth through targeted niche marketing enabled by micro-influencer marketers on Instagram. | Social media platform of Instagram. | Keyword optimisation must be engaged through the use of tools and analytics available in the suite of the Google Analytics platform. A KPI of click-through rate will be used to track higher click-through rate occurrence after SEO optimisation and micro-influencer marketing, in line with the industry rate of 45% higher click-through rate after keyword optimisation (Dean, 2022). | The limited content hosted on the website domain of the ‘Gloriously Messy Me’ podcast can potentially reduce the effectiveness of SEO optimisation (Zhang and Cabbage, 2016). | To be decided | 3 months |
| The second digital marketing strategy develops an email-based newsletter content for promotion of the podcast material available in successive episodes released under the 'Gloriously Messy Me' podcast. In addition, it targets increased traffic to the podcast through user-generated content from engagement with virtual visitors. | Email newsletters. | Using email newsletters will incorporate the viewer’s intention for subscribing to the regular news, future episodic content, discussion events and other podcast-related developments for driving viewership engagement through email newsletters. A similar tracking of viewer engagement through the click-through rate KPI will ensure the industry standard of 3% is targeted, with variance given between 2 to 5%. | Communicating the value proposition of the podcast through newsletters may be challenging owing to the lack of industry experience of the podcast creator (Piepponen et al., 2022). | To be decided | 3 months |
| The third digital marketing strategy aims to increase communications with podcast listeners to create a shared dialogue among contemporary input of women listeners, thereby increasing shared association and boosting conversion of marketing leads to active participants in future podcast streams. | Podcast. | This action is participative with inputs from individual viewers and is recommended for tracking progress through the KPI of subscriber growth rate. This accounts for directing online traffic to the podcast through word-of-mouth promotion given the industry standard of 32% greater engagement (Todorov, 2021). | The podcast creator may face challenges in communicating effectively across the community to develop the base of content input from community members (James, 2023). | To be decided | 3 months |
| The fourth digital marketing strategy aims to develop a loyal follower base composed of individuals representing core segment qualities such as age, goals and behaviours. To this end, audience participation in determining topics of discussion for future podcast content can create shared value with the consumers of the podcast. | Website. | A possible challenge to digital marketing is identified here as retaining the engagement and interest of community followers due to the limited scope of the small-scale podcast live project (Tobin and Guadagno, 2022). | To be decided | 3 months |
7.0 Conclusion
The report has discussed the digital marketing plan to improve the online presence of the ‘Gloriously Messy Me’ podcast hosted by Charlotte Hopkins. The market analysis identified the ideal client profile through market segmentation, targeting and appropriate visualisation of positioning through the perceptual map, as well as the accompanying consumer persona reflective of the core consumer segment's qualities. The established digital marketing objectives concisely reflect the milestones that can be attained through KPI-linked objectives related to increasing the podcast’s online presence, such as increasing engagement rate and follower count growth rate. The digital marketing strategy incorporated the RACE framework to devise a digital marketing funnel approach towards achieving marketing objectives and ensuring marketing opportunities are realised through evidence-backed directions for growing the online presence. Lastly, the digital marketing plan directs strategic measures with actions that are balanced with appropriate limitations relevant to the digital marketing context.
References
Berwick, I. (2023). Four great podcasts about women and the world of work. Financial Times, [online] 20 Jan., pp.1–2. Available at: https://www.ft.com/content/48aaddd8-6bb1-4f29-bd54-6564fa5e51cb [Accessed 27 Sep. 2023].
Bronstein, S. (2023). The Best Female Empowerment Podcasts To Listen To Right Now. [online] Dandy. Available at: https://www.dandy-wellness.com/blogs/listen/the-best-female-empowerment-podcasts-to-listen-to-right-now [Accessed 27 Sep. 2023].
Chaffey, D. (2022). Introducing RACE: a Practical Framework to Improve Your Digital Marketing | Smart Insights. [online] Smart Insights. Available at: https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/ [Accessed 27 Sep. 2023].
Chaffey, D. (2023). 2023 Email marketing statistics compilation including open rates, CTR and CTOR. [online] Smart Insights. Available at: https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/ [Accessed 27 Sep. 2023].
Charalambous, A. (2018). PODCAST: Mumsnet Founder Justine Roberts Discusses Why We Don’t Need An Office. [online] Forbes. Available at: https://www.forbes.com/sites/alexwood/2018/05/14/podcast-mumsnet-founder-justine-roberts-discusses-why-we-dont-need-an-office/ [Accessed 27 Sep. 2023].
Charlotte Götting, M. (2023). Topic: Podcasts in the UK. [online] Statista. Available at: https://www.statista.com/topics/6908/podcasts-in-the-uk/#topicOverview [Accessed 27 Sep. 2023].
Chopra, A., Avhad, V. and Jaju, S. (2020). Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial. Business Perspectives and Research, [online] 9(1), pp.77–91. doi:https://doi.org/10.1177/2278533720923486.
Dean, B. (2022). We Analyzed 5 Million Google Search Results. Here’s What We Learned About Organic CTR. [online] Backlinko. Available at: https://backlinko.com/google-ctr-stats [Accessed 27 Sep. 2023].
Dixon, S.J. (2023). Distribution of Instagram users in the United Kingdom (UK) as of June 2023, by age group. [online] Statista. Available at: https://www.statista.com/statistics/1018012/instagram-users-united-kingdom/ [Accessed 27 Sep. 2023].
Erdmann, A., Arilla, R. and Ponzoa, J.M. (2022). Search engine optimization: The long-term strategy of keyword choice. Journal of Business Research, [online] 144(1), pp.650–662. doi:https://doi.org/10.1016/j.jbusres.2022.01.065.
Götting , M.C. (2023). Most popular podcast genres with women UK 2022. [online] Statista. Available at: https://www.statista.com/statistics/1061620/popular-podcast-genres-with-females-great-britain/ [Accessed 27 Sep. 2023].
Hanlon, A. (2016). Are you exploiting the 5Is of Online Marketing | Smart Insights. [online] Smart Insights. Available at: https://www.smartinsights.com/marketing-planning/marketing-models/forresters-5is/ [Accessed 27 Sep. 2023].
Hazlett, K. (2011). Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business. Journal of Product & Brand Management, [online] 20(6), pp.501–502. doi:https://doi.org/10.1108/10610421111166667.
Heo, J. and Cho, C.-H. (2009). A new approach to target segmentation: Media-usage segmentation in the multi-media environment. Journal of Targeting, Measurement and Analysis for Marketing, [online] 17(3), pp.145–155. doi:https://doi.org/10.1057/jt.2009.12.
James, K. (2023). How do you harness the power of your podcast community? | DW | 27.09.2023. [online] DW Akademie. Available at: https://akademie.dw.com/en/how-do-you-harness-the-power-of-your-podcast-community/a-66936267 [Accessed 27 Sep. 2023].
Nanda, P. and Kumar, V. (2021). Social media analytics: tools, techniques and present day practices. International Journal of Services Operations and Informatics, [online] 11(4), p.422. doi:https://doi.org/10.1504/ijsoi.2021.120691.
Petrosyan, A. (2023). Average daily time spent using media in the United Kingdom (UK) in the 3rd quarter 2022. [online] Statista. Available at: https://www.statista.com/statistics/507378/average-daily-media-use-in-the-united-kingdom-uk/ [Accessed 27 Sep. 2023].
Piepponen, A., Ritala, P., Keränen, J. and Maijanen, P. (2022). Digital transformation of the value proposition: A single case study in the media industry. Journal of Business Research, [online] 150, pp.311–325. doi:https://doi.org/10.1016/j.jbusres.2022.05.017.
Podknowspodcasting.co.uk (2023). Podcast statistics UK 2023: how businesses can benefit. [online] Podknowspodcasting.co.uk. Available at: https://podknowspodcasting.co.uk/podcast-statistics-uk-2023/ [Accessed 27 Sep. 2023].
Podnews.net (2022). Growth in female podcast listening. [online] Podnews.net. Available at: https://podnews.net/update/growth-female [Accessed 27 Sep. 2023].
Rodrigue, E. (2023). 31 Influencer Marketing Stats to Know in 2023. [online] blog.hubspot.com. Available at: https://blog.hubspot.com/marketing/influencer-marketing-stats [Accessed 27 Sep. 2023].
Rumberger, J. (2023). When Is the Best Time to Post on Instagram in 2023? [Cheat Sheet]. [online] Hubspot.com. Available at: https://blog.hubspot.com/marketing/instagram-best-time-post [Accessed 27 Sep. 2023].
Rusman, E. (2023). PODCAST: The Women of Influence on the evolution of private markets. [online] Infrastructure Investor. Available at: https://www.infrastructureinvestor.com/podcast-the-women-of-influence-reflect-on-the-past-decade-in-private-markets/ [Accessed 27 Sep. 2023].
Saura, J.R., Palos-Sánchez, P. and Cerdá Suárez, L.M. (2017). Understanding the Digital Marketing Environment with KPIs and Web Analytics. Future Internet, [online] 9(4), p.76. doi:https://doi.org/10.3390/fi9040076.
Tobin, S.J. and Guadagno, R.E. (2022). Why people listen: Motivations and outcomes of podcast listening. PLOS ONE, [online] 17(4). doi:https://doi.org/10.1371/journal.pone.0265806.
Todorov, G. (2021). 69 Podcast Statistics to Boost Your Podcast Strategy. [online] Semrush Blog. Available at: https://www.semrush.com/blog/podcast-stats/ [Accessed 27 Sep. 2023].
Vodafone UK News Centre (2022). Comedy takes the top spot for Brits’ favourite podcast genre. [online] Vodafone UK News Centre. Available at: https://www.vodafone.co.uk/newscentre/press-release/comedy-takes-the-top-spot-for-brits-favourite-podcast-genre/ [Accessed 27 Sep. 2023].
Zhang, S. and Cabbage, N. (2016). Search Engine Optimization: Comparison of Link Building and Social Sharing. Journal of Computer Information Systems, [online] 57(2), pp.148–159. doi:https://doi.org/10.1080/08874417.2016.1183447.
Ziakis, C., Vlachopoulou, M., Kyrkoudis, T. and Karagkiozidou, M. (2019). Important Factors for Improving Google Search Rank. Future Internet, [online] 11(2), p.32. doi:https://doi.org/10.3390/fi11020032.
Unlock Full Sample
Enter your details to view the complete sample for free.
Academic Integrity Policy
This model solution is provided free of charge to serve as a structure reference guide for research, planning, or referencing formatting study. It should not be submitted directly as your own final coursework.